When a term such as "information economy" is used to characterize the
times that we live in, the ecommerce professional in me has to think
about the role of information in ecommerce. If you have read my article
about the advantages of ecommerce, you know that ecommerce scores over conventional retail in terms empowering customers with adequate information.
But can information be used as marketing tool? If I may use the term "content" to be synonymous with "information" in this context, then could content marketing be effective in ecommerce? Whichever way I think about, I am sure that content marketing can be one of the best tools to set your ecommerce business apart
But can information be used as marketing tool? If I may use the term "content" to be synonymous with "information" in this context, then could content marketing be effective in ecommerce? Whichever way I think about, I am sure that content marketing can be one of the best tools to set your ecommerce business apart
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